designply brochures
Printed Collateral For North American Plywood's DesignPly® Process Printed on Paper and Plywood.
ABOUT THE PROJECT
When marketing a new product, use case visuals are the number one way to give potential end users a way to visualize their reason to purchase. DEsignPly® is a direct to substrate printing service marketed to businesses in the interior, furniture, and architectural design sectors and it was crucial to showcase its potential application through not only enticing imagery but also physical samples.
- Brochures were designed in Adobe Illustrator
- Photography edited in Adobe lightroom and Photoshop
- Tri-Fold Brochure printed in-house on large format digital flatbed printer
- Tri-Fold Brochure laser cut & etched in-house on epilog laser
The brochure pamphlet is printed traditionally on premium matte paper stock with proven uses cases while the presentation tri-fold brochure is printed on plywood using the DesignPly® system and then laser etched and cut at the folds
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RESULTS
As a result of circulation of the paper brochures, a NOTICEABLE increase in inquiries about the designply® system and the benefits it can provide were noted which led to onboarding of new clientele not traditionally involved in the plywood panel sector.
Tri-fold brochures are available to current and selected prospective clients for use in their sample and specifying libraries.
