napc iwf booth
North American Plywood Corporation's Tradeshow Booth For the International Woodworking Fair - Atlanta 2024.
ABOUT THE PROJECT
The international woodworking fair is the largest tradeshow for the wood industry and attracts corporations from across the world. as the creative director for north american plywood it was my role to craft a comprehensive booth experience and show campaign that would attract new clientele and prospective partners while highlighting the company's expertise in wood panel manufacturing.
- exploration of company capabilities to highlight with stakeholders
- brainstorming and design of booth, furniture, and sample giveaways
- 3d conceptualization of booth dimensions, features, and graphics
- construction and assembly of booth and furniture
- Focused digital and print marketing campaigns leading up to the show
- targeted social media campaign management
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Programs utilized include:
Blender, Fusion 360, Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, adobe express
RESULTS
As a result of the comprehensive trade show campaign, north american plywood gained new customers and increased brand awareness among the woodworking industry. There was also a marked increase in education about the company's manufacturing capabilities within the market.
